Lisa Earle McLeod, Founder - McLeod & Moore
Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud and Leading with Noble Purpose: How to Create a Tribe of True Believers. Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas.
Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in Forbes, Fortune, The Wall Street Journal, The New York Times, and NPR.
Elizabeth Lotardo, VP of Client Services - McLeod & Moore
Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose:
How to Drive Revenue and Do Work that Makes You Proud. As the VP of Services at sales leadership consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, and Fiserv. She is a popular LinkedInLearning author, and her work has been featured in The Wall Street Journal and on NPR. With an undergraduate degree in advertising from Boston University and a Master’s in Organizational Psychology, Elizabeth has enabled firms to drive employee engagement, competitive differentiation, and ultimately revenue.
Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud by Lisa Earle McLeod & Elizabeth Lotardo
In this bestselling book, Lisa and Elizabeth draw on two decades of consulting with leading sales organizations to reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers and why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts.
Leading with Noble Purpose: How to Create a Tribe of True Believers by Lisa Earle McLeod
In this book, Lisa tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. She asserts that many organizations are unconsciously squandering their people's passion by putting profit before purpose while hindering performance (and ultimately profit). She shows leaders how to win the hearts and minds of employees, clients and stakeholders through a Noble Sales Purpose, reframe your approach to metrics to accelerate performance, and create a tribe of True Believers who drive revenue and do honorable work.
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