Episode 4 – Lynne Twist & Alexander McCobin on Shifting from a Mindset of Scarcity to Purpose, Sufficiency and Gratitude

In this episode, Lynne Twist, Alexander McCobin and I talk about how, now more than ever, it is so critical for us to show up differently and more conscious. Lynne is the epitome of a conscious leader making a difference around her every single day and discusses the critical transformation we need to make from the unconscious and unexamined assumptions we hold to move from a lens of scarcity to sufficiency. Alexander is a beacon of energy and positivity to change the DNA of our business world and discusses the important role Conscious Capitalism is playing in this. The problems our world is facing demand we ALL show up as leaders and that the business and activist communities start partnering to find solutions together. We are neurobiologically hardwired for connection; our conversation reinforces this and that we need to partner and be in relationship to pave a path for a better, more sustainable future. I walked away inspired, encouraged and hopeful and know you’ll feel the same!

Guest Info

Lynne Twist, Founder - Soul of Money Institute

For more than 40 years, Lynne Twist has been a recognized global visionary committed to alleviating poverty, ending world hunger and supporting social justice and environmental sustainability. She is the founder of the Soul of Money Institute and has worked with over 100,000 people in 50 countries in the arenas of fundraising with integrity, conscious philanthropy, strategic visioning and creating a healthy relationship with money.

From working with Mother Teresa in Calcutta to the refugee camps in Ethiopia and the threatened rainforests of the Amazon, as well as guiding the philanthropy of some of the world’s wealthiest families, Lynne’s on-the-ground work has brought her a deep understanding of people’s relationship with money. Her breadth of knowledge and experience has led her to profound insights about the social tapestry of the world and the historical landscape of the times we are living in.

Her compelling stories and life experiences inspired Lynne to write her best-selling, award-winning book The Soul of Money: Transforming Your Relationship with Money and Life. As a result of her work as a global citizen, Lynne has been featured in over 10 films including: “The Shift” (Michael Goorjian, 2010), “Crude Impact” (James Jandak Wood, 2006) and “Women of Wisdom and Power” (Lili Fournier, 2000) and “Money & Life (Katie Teague). And she has been interviewed by dozens of media including The Huffington Post, “Mehmet Oz Radio,” Oprah and Friends Radio, NPR, The Chicago Tribune, The San Francisco Chronicle and PBS.

Lynne and her husband, Bill, live in San Francisco, California, and take delight in their three adult children and five grandchildren.


Alexander McCobin, CEO - Conscious Capitalism, Inc.

Alexander is CEO of Conscious Capitalism, Inc.,  dedicated to elevating humanity by improving the practice and perception of business. Capitalism is fundamentally a human endeavor, it is the way for human beings to ethically engage with and help one another. This underlying insight of Conscious Capitalism differentiates it from so many other approaches to business and economics and is needed now more than ever.

In his youth, Alexander’s entrepreneurial drive led him to start and run several businesses, both for profit and nonprofit. During college, though, he didn’t see business as a way to change the world, he thought the way to do that was through academia. So he began a PhD program in Philosophy at Georgetown University. As he began to work on a dissertation regarding corporate moral responsibility, he attended the first Conscious Capitalism Annual Conference in 2013, where he was inspired by business leaders dedicated to changing the world. Within a year, he left Georgetown without the PhD and dedicated himself to running one of the businesses he had started during undergrad. Before he joined CCI’s staff, he turned that organization into a multimillion dollar operation.

Show Notes

The Soul of Money: Transforming Your Relationship with Money and Life by Lynne Twist

This liberating book shows us that examining our attitudes toward money―earning it, spending it, and giving it away―offers surprising insight into our lives. Through personal stories and practical advice, Lynne Twist asks us to discover our relationship with money, understand how we use it, and by assessing our core human values, align our relationship with it to our desired goals. In doing so, we can transform our lives.

Conscious Capitalism - learn more about the Conscious Capitalism movement and get involved in local chapters, communities and participate in events and programming

The Hunger Project - learn more about the incredible work The Hunger Project does to build self-reliance and end world hunger.

The Pachamama Alliance - learn more about the Pachamama Alliance Lynne mentions and the virtual Global Community Gathering event on Nov. 19, 2020 featuring Lynne, Jane Goodall and Van Jones.


Behind the Scenes

Follow Lynne Twist on Social Media

Follow Alexander McCobin Social Media

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