Culture isn’t fluffy, it’s the invisible force shaping everything from performance to quality of life, and most leaders are getting it wrong.
Rosie sits down with Brett Hoogeveen, co-founder of BetterCulture, to break culture down into something refreshingly practical. From defining culture as the behaviors we expect from one another to dismantling the “core values con job,” Brett brings a no-nonsense, engineer’s mindset to a topic that’s often overcomplicated. This conversation is packed with real-world examples, from how to build culture top-down and bottom-up to the small, consistent actions that actually move the needle.
If you’ve ever felt like culture is too abstract to fix or too big to influence, this episode will change your perspective. You’ll walk away with tangible tools, a clearer roadmap, and a powerful reminder that every person can shape a better workplace.
