Culture Is Everyone’s Job with Brett Hoogeveen

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Culture isn’t fluffy, it’s the invisible force shaping everything from performance to quality of life, and most leaders are getting it wrong.

Rosie sits down with Brett Hoogeveen, co-founder of BetterCulture, to break culture down into something refreshingly practical. From defining culture as the behaviors we expect from one another to dismantling the “core values con job,” Brett brings a no-nonsense, engineer’s mindset to a topic that’s often overcomplicated. This conversation is packed with real-world examples, from how to build culture top-down and bottom-up to the small, consistent actions that actually move the needle.

If you’ve ever felt like culture is too abstract to fix or too big to influence, this episode will change your perspective. You’ll walk away with tangible tools, a clearer roadmap, and a powerful reminder that every person can shape a better workplace.

About Brett Hoogeveen

Brett Hoogeveen is on a mission to make the world a better place to work! He is the co-founder of BetterCulture, a prominent leadership development and technology firm with clients from entrepreneurial startups to Fortune 500 companies. A former healthcare executive, engineer, startup investor, and host of The BetterCulture Podcast, Brett helps organizations build stronger leaders and engage every employee.

Brett travels nationally as a Certified Professional Speaker (CSP) and consultant with a single focus: providing practical, actionable advice to help organizations build dominantly successful cultures. As Brett and his growing list of clients are keenly aware, a better culture means a better business!

Key Takeaways:

  • Culture equals expected attitudes and behaviors
  • Consistency beats one-time culture initiatives
  • Everyone influences culture, not just leadership
  • Core values fail without behavioral systems
  • Small actions compound into cultural transformation

Resources:

Connect with Brett on LinkedIn
Learn more about BetterCulture
Get your exclusive leadership tools and resources at BetterCulture!

Lisa

View posts by Lisa

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