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Embark on a transformative journey with Rosie Ward in this episode where she unpacks the powerful Law of Diffusion of Innovation. Rosie beautifully illustrates how change propagates through a population in an engaging and authentic manner. With a bell-shaped curve as her guide, she explains the importance of focusing on innovators and early adopters rather than being bogged down by skeptics and naysayers. Rosie highlights the strategy of grassroots organizing to build momentum and bring the early and late majority on board. Tune in to this succinct yet profound teaching and discover how to channel your energy towards those who will help you build a thriving culture of change.